Customers get the products they want for a lower price, and the ecommerce store generates revenue. One of the most useful things about promotional codes is that they work well with both new and returning customers.
What are promotional codes and how do they work? | BigCommerce
These incentives even have a direct impact on the overall shopping experience , according to research conducted by the Center for Neuroeconomics Studies at Claremont Graduate University. The study showed that people who received promotional codes had heightened levels of oxytocin, which is a hormone that creates feelings of happiness. Promotional codes are an effective way to track your marketing efforts to see which platforms are generating the most traffic or leading to conversions, according to Inc.
Store owners can track their efforts by attaching a certain promo code to a specific marketing campaign or advertisement.
Different codes can trigger the same discount, so you don't have to create a different discount for every advertisement. You just need a new promo code.
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Assigning specific numbers and letters to a certain ad is particularly helpful if a customer sees the promotion advertised in an email or on social media but doesn't click through immediately to follow through on the promotion. You'll still be able to capture and analyze the ROI of advertising on that platform because by entering the tailored promotion code, the customer is also telling you where he or she saw the sale advertised.
When a customer enters a promotion code during the checkout process , the store confirms that all conditions of the promotion are satisfied before validation.
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You can also tailor the requirements to exclude certain brands or products. Depending on your site, you may be able to allow customers to enter multiple promotion codes or limit customers to using only one code.
What are promotional codes and how do they work?
While deciding how many codes a customer is allowed to use is up to you, it's important to ensure the transaction is still profitable for you no matter what combination of codes are used. There are three different types of promotional codes store owners can choose from. In most cases, it's best to utilize all three types of promotional codes on your site.
This will ensure that you're connecting and providing a wide variety of customers with a reason to make purchases.
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